Celebrity branding is such an ingrained thing in our society. I remember, years ago, reading something so true: people still refer to the Duchess of Cambridge by her maiden name because the “Kate Middleton” brand was so strong. Kate was already “famous” with her maiden name for years before she became a duchess. Well, Kelly Clarkson thinks she’s famous enough to change her name and somehow retain the Kelly Clarkson brand. As her contentious divorce is in the final stages, Kelly wants a fresh start and a new name: Kelly Brianne.

Kelly Clarkson is making changes in her life. The singer and daytime talk show host is seeking to change her well-known name. Clarkson, 39, has filed the required court documents to request a legal name change, according to multiple reports. The songstress reportedly has a “desire” to go by Kelly Brianne — which would be her first and middle names.

The documents state that the singer feels that “my new name more fully reflects who I am,” according to Us Weekly.

The documents were filed on Monday, and a court date to hear and review the petition is set for March 28. It’s unclear at this time what impact the legal name change would have on Clarkson’s various branded projects, including her eponymous talk series, The Kelly Clarkson Show.

The push to change her name comes amid a somewhat contentious divorce from ex Brandon Blackstock. Clarkson filed for divorce from Blackstock in June 2020 after nearly seven years of marriage. The two share 7-year-old daughter, River, and 5-year-old son, Remington.

[From ET]

I love Kelly but I think this is dumb! I get wanting a fresh start, and wanting to draw a line under the chaotic Blackstock marriage, but girl… you ARE Kelly Clarkson. That’s your brand, that’s your whole celebrity vibe, that’s your business. Besides that, Kelly Brianne just has a completely different energy than “Kelly Clarkson.” Kelly Brianne is the mean sorority girl. Kelly Clarkson likes to brunch with her girlfriends. Kelly Brianne wants to speak to the manager. Kelly Clarkson tips 33%. Kelly Brianne went to Bible school and votes straight Republican. Kelly Clarkson was so excited to meet Barack Obama.

Photos courtesy of Avalon Red, Backgrid.

LOS ANGELES, CALIFORNIA, USA – APRIL 27: Singer Kelly Clarkson wearing a Christian Siriano dress arrives at the World Premiere Of STX Films’ ‘UglyDolls’ held at Regal Cinemas L.A. Live on April 27, 2019 in Los Angeles, California, United States. (Photo by Xavier Collin/Image Press Agency),Image: 520460103, License: Rights-managed, Restrictions: WORLD RIGHTS – Fee Payable Upon Reproduction – For queries contact Avalon.red – London: +44 (0) 20 7421 6000 Los Angeles: +1 (310) 822 0419 Berlin: +49 (0) 30 76 212 251, Model Release: no, Credit line: Xavier Collin/Image Press Agency / Xavier Collin / Avalon

Singer Kelly Clarkson wearing an Alessandra Rich dress, Salvatore Ferragamo shoes, and Konplott earrings arrives at the 25th Annual Critics’ Choice Awards held at the Barker Hangar on January 12, 2020 in Santa Monica, Los Angeles, California, United States.,Image: 562955126, License: Rights-managed, Restrictions: WORLD RIGHTS – Fee Payable Upon Reproduction – For queries contact Avalon.red – London: +44 (0) 20 7421 6000 Los Angeles: +1 (310) 822 0419 Berlin: +49 (0) 30 76 212 251 Madrid: +34 91 533 4289 – Fee Payable Upon Reproduction – For queries contact Avalon.red – London: +44 (0) 20 7421 6000 Los Angeles: +1 (310) 822 0419 Berlin: +49 (0) 30 76 212 251, Model Release: no, Credit line: Xavier Collin / Xavier Collin / Avalon

Singer Kelly Clarkson arrives at the 2020 Hollywood Beauty Awards held at the Taglyan Complex on February 6, 2020 in Hollywood, Los Angeles, California, United States.,Image: 563334551, License: Rights-managed, Restrictions: WORLD RIGHTS – Fee Payable Upon Reproduction – For queries contact Avalon.red – London: +44 (0) 20 7421 6000 Los Angeles: +1 (310) 822 0419 Berlin: +49 (0) 30 76 212 251 Madrid: +34 91 533 4289 – Fee Payable Upon Reproduction – For queries contact Avalon.red – London: +44 (0) 20 7421 6000 Los Angeles: +1 (310) 822 0419 Berlin: +49 (0) 30 76 212 251, Model Release: no, Credit line: Xavier Collin / Xavier Collin / Avalon

New York, NY – Kelly Clarkson takes it to the streets of Manhattan while filming her next project in NYC. Pictured: Kelly Clarkson BACKGRID USA 24 AUGUST 2021 BYLINE MUST READ: T.JACKSON / BACKGRID USA: +1 310 798 9111 / UK: +44 208 344 2007 / *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*

New York, NY – Kelly Clarkson takes it to the streets of Manhattan while filming her next project in NYC. Pictured: Kelly Clarkson BACKGRID USA 24 AUGUST 2021 BYLINE MUST READ: T.JACKSON / BACKGRID USA: +1 310 798 9111 / UK: +44 208 344 2007 / *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*